Privacy Policy

At NIANLAI ("we," "our," or "us"), we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase.
By using our website, you agree to the practices described in this Privacy Policy.

Last Updated: June 2026

Contact Us

If you have any questions about this Privacy Policy or how we process your personal information, please contact us:

Email: service@nianlai.shop
Business Location: Shenzhen, Guangdong, China

Information We Collect

When you visit our website, create an account, place an order, or contact us, we may collect the following information.

Personal Information

  • Full name
  • Email address
  • Phone number
  • Billing address
  • Shipping address
  • Order history

Payment Information

Payments are securely processed through trusted third-party payment providers such as PayPal, Stripe, or other supported payment gateways.
We do not store your complete credit card or payment information on our servers.

Device Information

We may automatically collect certain information including:

  • IP address
  • Browser type and version
  • Operating system
  • Device type
  • Time zone
  • Pages viewed
  • Products viewed
  • Search terms
  • Referral website
  • Cookies and similar technologies

Customer Support Information

If you contact us, we may keep records of:

  • Email correspondence
  • Contact form submissions
  • Live chat messages (if available)
  • Customer service requests

How We Use Your Information

We use your personal information to:

  • Process and fulfill your orders
  • Verify payments
  • Arrange shipping and delivery
  • Send order confirmations and shipping updates
  • Respond to customer inquiries
  • Improve our website and services
  • Prevent fraud and unauthorized transactions
  • Comply with legal obligations
  • Send promotional emails (only where permitted or with your consent)

Sharing Your Information

We only share your personal information when necessary to operate our business.

This may include:

  • Payment service providers (such as PayPal or Stripe)
  • Shipping and logistics partners
  • Website hosting providers
  • Analytics providers (such as Google Analytics)
  • Marketing platforms (such as Google Ads and Meta)
  • Legal authorities when required by applicable law

We never sell or rent your personal information to third parties.

Cookies

Our website uses cookies and similar technologies to improve your browsing experience.

Cookies help us:

  • Remember your shopping cart
  • Save your preferences
  • Improve website performance
  • Analyze website traffic
  • Measure advertising effectiveness

You may disable cookies through your browser settings. Please note that certain website features may not function properly if cookies are disabled.

Analytics & Advertising

We may use third-party services including:

  • Google Analytics
  • Google Ads
  • Meta (Facebook & Instagram) Pixel

These services help us understand how visitors use our website and improve our products and marketing.
These providers may collect information such as your IP address, browser type, pages visited, and interactions with our website.
You can manage your advertising preferences through your browser settings or your Google and Meta account settings.

Email Marketing

If you subscribe to our newsletter or agree to receive promotional communications, we may occasionally send you:

  • Product updates
  • New arrivals
  • Exclusive offers
  • Promotions

You may unsubscribe at any time by clicking the "Unsubscribe" link included in our emails.

Data Retention

We retain your personal information only for as long as necessary to:

  • Complete your orders
  • Provide customer service
  • Meet legal and tax obligations
  • Resolve disputes
  • Enforce our agreements

When your information is no longer required, it will be securely deleted or anonymized.

International Data Transfers

As our business serves customers worldwide, your personal information may be transferred to and processed in countries outside your country of residence.
We take appropriate safeguards to protect your personal information during these transfers.

Your Rights

Depending on your location, you may have the right to:

  • Access your personal information
  • Correct inaccurate information
  • Request deletion of your personal information
  • Restrict or object to certain processing
  • Withdraw your consent where applicable
  • Request a copy of your personal data

To exercise any of these rights, please contact us at:
service@nianlai.shop

GDPR (European Economic Area)

If you are located within the European Economic Area (EEA), we process your personal information based on one or more of the following legal grounds:

  • Your consent
  • Performance of a contract
  • Compliance with legal obligations
  • Our legitimate business interests

You also have the right to lodge a complaint with your local data protection authority.

California Privacy Rights (CCPA)

If you are a California resident, you may have the right to:

  • Request access to the personal information we collect
  • Request deletion of your personal information
  • Know what categories of information we collect
  • Know whether your information is shared

NIANLAI does not sell personal information.

Children's Privacy

Our website is not intended for children under the age of 13.
We do not knowingly collect personal information from children.
If you believe a child has provided us with personal information, please contact us immediately so that we may remove it.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction.
However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

Third-Party Links

Our website may contain links to third-party websites.
We are not responsible for the privacy practices or content of those websites.
We encourage you to review their privacy policies before providing any personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or website functionality.
The updated version will always be posted on this page with the revised "Last Updated" date.

Contact Us

If you have any questions about this Privacy Policy or how your personal information is handled, please contact us:

Email: service@nianlai.shop
Business Location: Shenzhen, Guangdong, China

We aim to respond to all inquiries within 1–2 business days.

About NIANLAI

Founded in 2009 by fashion designer Liu Aixia, NIANLAI is a Chinese linen clothing brand inspired by nature, timeless design, and thoughtful craftsmanship.

After years in the fashion industry, Liu Aixia founded 所喜所悦® and 念来® with a simple vision: to create clothing that feels natural, comfortable, and effortlessly elegant. Every collection reflects her dedication to quality, refined design, and the beauty of slow living.

Today, NIANLAI continues to share this philosophy with women around the world—creating garments that offer comfort, confidence, and a deeper connection to nature and everyday life.

How to arrive?

Discover NIANLAI's Cozy Corner in Shenzhen: Find our exclusive physical store at 168-7 Xuefu Road, Nanshan District, Shenzhen, China.

The Perfect Location for Cross-Border Guests:
Just 15 minutes by car from Shenzhen Bay Port.
A quick 20-minute drive from Shekou Port.
Getting Here is Easy: Navigate directly to us by searching 念来棉麻 on your preferred map app.